Club Med is making significant strides in the UK market, showing impressive recovery and growth since the pandemic, while also transitioning towards high-end offerings. In 2024, the company reported a 25% increase in business activity compared to pre-COVID levels, alongside a 6% year-over-year growth in sales. The UK now ranks second for snow holiday bookings, just behind France, solidifying Club Med’s position as a key player in the winter sports tourism market.
The company’s overall annual revenue grew by 7%, reaching over €2 billion, with both pre-tax profits and operating income from resorts matching the previous year’s levels. Operating income from resorts hit €174 million in 2023, marking another year of strong financial performance.
Looking ahead, bookings for the first half of 2025 have already increased by 5.7% compared to the same period in 2024. Reservations for the second half of the year have been particularly strong, with double-digit growth reported compared to last year. This growth is largely driven by a surge in early bookings, especially for mountain destinations. Despite the global geopolitical uncertainty and the tourism sector’s slowdown, Club Med continues to see rising demand for its all-inclusive and experiential ski and beach holidays.
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In 2023, the number of vacationers staying at Club Med resorts increased by 1%, surpassing 1.5 million visitors. Meanwhile, the average daily rate saw a 7% increase, reaching €232 per night. The company noted that while the first half of 2024 saw record growth across all business units, the second half was impacted by geopolitical and economic challenges. However, overall business volume grew by 7% at constant exchange rates, allowing the company to maintain operating results similar to those in 2023.
Henri Giscard d’Estaing, President of Club Med, stated, “After a record-breaking 2023, we continued our strong momentum in 2024 with a 7% increase in business volume and exceptional performance in our mountain resorts. Despite the difficult geopolitical environment, this success highlights the strength and resilience of the Club Med business model and the growing demand for high-end all-inclusive vacations.”
Giscard d’Estaing also emphasized that 2024 marked a significant milestone in the company’s strategy to elevate its offerings. With support from its shareholder, Fosun, Club Med has transformed its resort portfolio, ensuring that 100% of its capacity is now high-end or ultra-luxury. This shift reflects an unprecedented collective effort within the hospitality industry over the past two decades.
Looking to the future, Club Med plans to accelerate its “glocal” development projects, with new resorts planned in Borneo, Malaysia, and South Africa. The company is also pioneering the use of AI and developing a strategic vision for the coming years. Giscard d’Estaing concluded, “Our ambition is to strengthen our leadership in the market, continually improve our operating margins, and make Club Med one of the world’s most iconic lifestyle brands.”
As the tourism industry continues to evolve, Club Med’s focus on luxury and all-inclusive experiences positions it well to meet the demands of today’s travelers while expanding its footprint in key global markets. The company’s expansion into high-end vacation packages reflects its commitment to catering to a growing customer base seeking premium, hassle-free holiday experiences.
This article is originally published on mistertravel.news
