Amazon Prime Video: advertising should soon arrive within its SVOD offer


Prime Video is preparing to integrate ads into its streaming service starting next year in the US, Canada, UK and Germany, before expanding to France, Italy and Germany. Spain during 2024.

Always more advertising! So far spared from advertising intrusion, Amazon Prime Video will introduce ads within its streaming service from the start of next year, reports This measure will initially affect subscribers in the United States, Canada, the United Kingdom and Germany. Subsequently, during 2024, it will extend to other nations such as France, Italy, Spain, Mexico and Australia.

To avoid having to endure these unwanted intrusions, Amazon has developed an alternative in the form of an “ad-free” plan for an additional $2.99 per month, complementary to the standard Prime subscription. Subscribers will be notified a few weeks before the deployment of the first advertisements, to allow them to subscribe to this new offer in time if they wish. Advertising passages will not exceed 4 minutes per hour of content viewed, the firm indicated.

No increase in subscriptions

This strategy of introducing advertising within Prime Video constitutes a major shift in the monetization policy of Amazon’s streaming service, which had, until today, preserved its SVOD service from any advertising. The group prefers this option to that of an increase in its subscriptions, he defends. A way to better pass the pill, but above all to introduce a new source of income for the company.

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