Kid-Friendly TV: Bright Future for 4-14 Year Olds and Parents


Among the lessons collected in an infographic, we learn in particular that concerning the personal equipment of children in France, although the smartphone remains in the lead (46%), the study points out for the first time in the study a decline personal equipment in smartphones and computers (respectively -3 points vs 2022). “This can be explained by awareness of the risks of overexposure to screens and greater parental control, particularly with toddlers. A weak signal to be confirmed in 2024,” underlines the authors of the study.

All the same, in France, live TV remains by far the viewing method most consumed by children (84%). Streaming, with 73%, saw a slight increase compared to the previous year, while the coverage of subscription video on demand (SVOD) remained at 76% and that of replay at 63%, “revealing a relative stability in these modes of consumption.

In terms of viewing times, the survey reveals that Live TV remains the dominant viewing mode among children, representing around 40% of total viewing time, in all the countries studied by the study. Replay remains “solidly” in second position in all countries, even rivaling Live TV in the United Kingdom. In fact, TV content, in linear and non-linear formats, accounts for two thirds of children’s viewing time, far surpassing SVOD and streaming. The study notes in this context that it “was able to observe an increase in coverage and time spent on streaming in all countries which can be explained by a trend towards the development of long formats on YouTube, which are increasingly consumed on the television “. On the social media side, more and more 4-14 year olds seem to be connecting there and spending more time there. An even more marked finding among 11-14 year olds, insists the survey: 82% use social networks for an average daily duration of 53 minutes.


The management of the M6 group has also brought to the forefront in its study a new term: “Parennials”. These are defined first and foremost as “Millennials” today well known, but as parents marked by increased environmental awareness and whose values of inclusion and diversity are taking on more importance. importance. 87% of “Parennials” say they discuss the themes of environmental preservation with their children. 42% even do it often. In fact, too, they adopt a “kidult” attitude which is intended to be “more assertive”, underlines the study. Thus, they share a common digital culture with their children, “which reduces the digital divide compared to the previous generation”. However, they also say they are more vigilant in protecting their children from the potentially toxic aspects of digital technology.

A balance between digital and material activities becomes a “crucial issue” for them, seeking to offer a more tangible and less digitalized experience to their children. 79% of “Parennials” do manual activities several times a month with their children (40% at least 2 to 3 times a week.). They also perceive sport as a way of transmitting “essential values” to their children such as the acceptance of defeat or “fair play”. Questioned also about the leisure activities practiced with their children with a high frequency 2 to 3 times a week, the “Parennials” affirm that TV comes in first position in the ranking at 74%.

*: Kidult: an adult, with or without children, who continues to have interests, to do activities or hobbies that are more intended for children.

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