Digital Audio’s Surge: 2.29B Impressions Soar 8% in 9 Months


Kantar Media, which has just welcomed Prisma Media Solutions to the panel of participating agencies*, is publishing its digital audio barometer for the first nine months of 2023 (January-September). According to the data and if digital audio had experienced very strong growth in 2022 (vs 2021) (+42%), the period studied saw the increase stand at +8%, or 2.290 billion impressions served. In this context, the number of advertisers concerned is increasing sharply, from 850 in 2022 and 1,510 in January-September 2023.

The Top 10 advertisers see E.Leclerc climb to the top of the podium with 157.8 million impressions served, or +31% in one year. Next: Auchan (120 M, stable), Lidl (107.4 M, -8%), Intermarché (98.8 M, -24%) and Carrefour (76.1 M, +389%).

*: The agencies: Acast, Altice Media Ads & Connect, Deezer, Lagardère Publicité News, M6 Publicité, NRJ Global, Prisma Media Solutions, Spotify, Targetspot by Azerion, TF1 Pub and Les indés Digital.

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