Netflix is breaking away from the habits of traditional viewers


It is clear and established that the American platform Netflix has established itself permanently in the international audiovisual landscape. Feared in the past, it is in high demand today. Thus, Netflix managers presented the results and reported a balance sheet “in line with forecasts” for the 3rd quarter of the year, which resulted in a turnover of 8.5 billion dollars. The number of new subscribers also increased by almost 9 million worldwide, fast approaching 250 million households – 247.1 million to be exact, of which only 30% are in the United States). Satisfaction also with the (recent) version with advertising, which recorded an increase of 70% quarter after quarter, now representing 30% of new registrations where this plan is marketed. The only disappointment (for customers) in this results announcement: the increase in subscriptions for customers in France, the United States and Great Britain. In France, this price increase is reflected in the Essential option, which goes from 9 euros to 10.99 euros/month (+2 euros) and Netflix Premium, now offered at 19.99 euros/month (also + 2 euros). The options with advertising (5.99 euros/month) and Standard (13.49 euros/month) remain unchanged, for the moment. Furthermore, the American platform announced last August the deployment of a limited beta test with a small number of members in Canada and the United Kingdom on certain televisions starting today, and on PC and Mac via on supported browsers over the coming weeks. Remember that two games are part of this first test: “Oxenfree”, from Night School Studio, a Netflix game studio, and “Molehew’s Mining Adventure”, a precious stone extraction arcade game. To play on television, participants use their smartphone; As for members on PC and Mac, they can play on with a keyboard and mouse. Furthermore, Netflix announced the end, on November 1, of its free mobile plan in Kenya which allowed users to access a quarter of its shows and films without paying over the last two years. Although lower-middle-income economies like Kenya offer great opportunities to grow subscribers to streaming services, they also pose challenges as purchasing power declines due to inflation, analysts said. industry leaders. Netflix has commissioned more local content in Africa as part of its strategy to attract new subscribers to the continent. It has also partnered with local telecommunications companies to simplify payments.

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