United Kingdom: The Guardian creates an advertising agencies council


The Guardian will recruit journalists and editors to become more involved in commercial operations with the launch of a new UK consultancy for advertising agencies.

The creation of the council is the first initiative by Imogen Fox, head of advertising, since her appointment at the start of the year. One of the main aims is to improve the Guardian’s relationships with brands and agencies.

The council’s first meeting took place on October 11, with guest Dan Milmo, Tech Editor at the Guardian, who shared ideas on the future of generative AI, news and advertising.

Laura Moorcraft, Managing Director of Goodstuff Communications, who attended the inaugural meeting, described it as “a unique and refreshing forum to debate and discuss important topics such as the impact of generative AI on journalism and advertising with Guardian experts and industry leaders.

The goal of the council, which will meet quarterly, is to foster collaboration, innovation and in-depth discussions on some of the biggest challenges and opportunities facing the advertising industry today.

This article is originally published on the-media-leader.fr


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