Climate’s Impact on Business: Beyond the Fresco

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When he thought up La Fresque du climat in 2018, Cédric Ringenbach, an engineer, lecturer and teacher specializing in climate change, set himself an ambitious goal: to accelerate understanding of climate issues at the global level to help trigger the necessary shifts. to the preservation of the planet and the living. Based on the postulate that “to act, you have to understand”, he designs an educational card game, fed with popular scientific information from the IPCC (International Group of Experts for the Climate), to invite “players” to draw together, for three hours, a graphic journey that starts with the problem, exposes its causes and identifies solutions and courses of action generated collectively by the participants themselves. Five years later, a million people, lambda citizens, students, organizations and companies, have taken part in this educational and fun climate game peddled in 130 countries. The share of companies alone represents nearly 35% of participants.

A unifying “slap”
“From its inception, La Fresque du climat has been requested by companies that have sustainable development strategies. It is perceived as a reference tool that allows employees to take ownership of the challenge of the climate emergency”, explains Thomas Dayraud, director of offers and programs within the association La Fresque du climat. A “shock” awareness that has the effect of “a slap” and which has the gift of provoking the effect sought by the leaders. “To be part of the transition, companies need to get their staff and collaborators on board with them to inform them of the changes they are going to put in place, but also to involve them. This is an essential step. “EDF, Decathlon, La Poste, Saint-Gobain, Airbus… So many groups that have understood this. The first two have thus trained some 70,000 of their employees in climate issues through La Fresque du climat, at an average rate of one animated fresco per month over two years, depending on the size of the company.

Referents “frescoers” within the company

To enable large-scale deployment, the association trains an internal company employee who becomes the Fresque du Climat official coordinator and referent within the structure. “These dynamics allow the game to be able to be deployed in different countries thanks to the international branches of the groups, such as Saint-Gobain, for example, which has teams in Brazil”, explains Thomas Dayraud, specifying that 75% of CAC40 companies have today now use this tool to involve their teams in the transition. “Each month we are contacted by hundreds of companies of all sizes, more and more internationally. In 2022, the proportion of requests was 90% for France and 10% for foreign countries. This year, we are at 80% (20% for abroad). In the years to come, France will only be one country among the others”, projects the manager, whose association is now established in Switzerland, the United Kingdom, Spain and Belgium. In the months and years to come, La Fresque du climat is aiming for a massive deployment of its system in other countries (notably in the United States and Canada), by strengthening the tools of the game.

On the same principle, Emmanuel Delannoy has created a Fresco of the regenerative economy that he wishes to turn “towards an economy that includes the main principles of permaculture; i.e. an economy that integrates the commons, that is to say everything from which the company benefits in its operation but which does not belong to it”.

A new eco-societal fresco in four parts

“The first of these parts aims to present the life cycles of products and to demonstrate that today’s economy is not circular,” explains Emmanuel Delannoy. The second, the systems in which the company fits, the social and environmental commons. The third draws up a tree of causes that allows us to identify what is wrong with the current economy and to update the why. Finally, the fourth presents the pillars of the regenerative economy and its intentions, its references and its tools and methods, based on the principle of respect for life, by putting the environmental commons, absent from the current economy, at the center . »

The objective is a first step towards regeneration. “The goal, according to Emmanuel Delannoy, is to give the company the desire to set up this type of economy, an alternative and complementary to the capitalistic economy, in its system of governance and its economic model. »

This article is originally published on 20minutes.fr

 

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