The Museum of Failure, founded by Dr Samuel West, is set to open in the UK next spring, featuring iconic flops such as the Titanic, Sinclair C5 and Brexit to celebrate Britain’s history of innovative missteps and black humour.
Dr Samuel West, founder of the Museum of Failure, has announced plans to bring his travelling exhibition of design and innovation failures to the United Kingdom next spring, highlighting British icons like the Titanic, Sinclair C5 and Brexit alongside global flops, according to Shafaqna International reporting on a Guardian article.
Museum of Failure Arrives in Britain with Iconic Exhibits
The Museum of Failure showcases a collection of over 70 failed products and services from around the world, providing insights into the risky nature of innovation where the majority of projects fail, as described on the official Museum of Failure website. According to Shafaqna International, which referenced a Guardian report dated 25 December 2025, the UK exhibition will feature distinctly British failures including the Titanic ocean liner, the Sinclair C5 electric vehicle and Brexit, aligning with the nation’s legacy of mismanaging inventions with style.
As reported by Shafaqna International citing the Guardian, Dr Samuel West anticipates a warm reception in Britain, describing it as the museum’s spiritual home due to the country’s black humour and support for the underdog. “I’ve travelled all over the world with the museum but I’ve always wanted to bring it back home because of our black humour and our support for the underdog,” Dr West said. “The Brits totally get it.”
Background on Dr Samuel West and Global Exhibitions
Dr Samuel West launched the Museum of Failure to demonstrate that all progress stems from learning past mistakes, with the collection offering unique perspectives on innovation challenges, per the Museum of Failure website. The exhibition has travelled internationally, including a recent stint in Helsingborg, Sweden, at Dunkers Kulturhus on the waterfront, where it drew unexpectedly high numbers of global visitors during a short summer run, according to TripAdvisor reviews updated for 2025.
Swedish Success and Plans for Return
In Helsingborg, the museum surprised organisers with its popularity, leading to plans for a reopening in April at the same venue, as noted in TripAdvisor listings. The one-to-two-hour experience highlights failures to foster learning, with the site now reported as permanently closed following the initial run but poised for revival.
Implications for UK Visitors and Innovation Lessons
The UK opening next spring positions Britain to host an exhibition tailored to its cultural affinity for self-deprecating humour, potentially drawing crowds eager to reflect on national failures as teachable moments, according to Shafaqna International’s coverage of the Guardian piece. Dr West’s initiative underscores that innovation inherently involves failure, with the museum serving as a pop-up for events worldwide from its base in Malaga, Spain, via the MOX institute, as stated on the official website.
The Museum of Failure’s UK debut features Titanic, Sinclair C5 and Brexit among over 70 global flops, founded by Dr Samuel West to illustrate innovation’s reliance on past mistakes, with prior success in Sweden and quotes emphasising Britain’s humorous embrace of failure as reported by Shafaqna International and the Guardian.

