HMV Unveils Belgium Debut: Legendary Music Store Arrives


Hmv, which has more than 120 stores in the United Kingdom, opened a flagship store in Dublin, Ireland, earlier this year. Its new store will open in the Wijnegem shopping center in Antwerp – the largest in Belgium in terms of surface area. Ten new jobs will be created. Happily combining music and pop culture, you will find not only a vast choice of vinyls and CDs but also one of the most complete ranges in Belgium of products inspired by pop culture.

Founded in 1921, hmv has a presence on more than 120 high streets across the UK and has established itself as Britain’s leading music retailer, accounting for more than half of the country’s vinyl sales, offering a range of products related to music and musical technologies broader than any other brand.

With more than 10,000 different products on nearly 300 m², the new Antwerp HMV will be the dream destination for music and pop culture fans eager to discover new products and collectors’ items. Record lovers and collectors will be delighted by the depth of the offering: 2,500 vinyls, 3,500 CDs and a vast range of musical technologies. As for fans of pop culture and entertainment, they will have the choice between more than 3,500 franchise products – Funko, Loungefly, Anime, Marvel, Star Wars, DC, Graphic Novels and others – and more than 300 t-models. shirts.

Doug Putman, owner of hmv, said: “We believe there is a huge market for hmv’s offering in Europe. Having developed and refined it over the last twelve months, we feel ready to become the next big UK exporter, bringing our pop culture and music offering to a wider audience. Fans will be able to get their hands on the latest vinyl releases, marvel at the latest audio technologies and satisfy their thirst for music and discovery of pop culture products that no other brand brings together under one roof . We intend to make our store a meeting place for a new community of fans. And once the success of the Antwerp store has been achieved, other openings will follow in Belgium and elsewhere. »

In its early days, hmv was a brand of gramophones, founded in the United Kingdom in 1921 under the name His Master’s Voice. It was on the famous Oxford Street in London that its first store dedicated to these devices opened. The British company was bought in 2019 by Doug Putman, owner of Sunrise Records, and now has more than 120 stores across the UK and Ireland. There is a wide selection of new releases and titles from the catalog. The brand is at the origin of the vinyl revival in the United Kingdom and today accounts for 50% of all sales of this format.

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