Thai Street Food Franchise Pitaya Arrives in Albi


Pitaya, the undisputed leader in Thai street food franchises, opened a new establishment in the heart of Albi, in the Tarn, on July 12, 2023. A boom that confirms the vigor and aspirations of the franchise, with more than 150 restaurants in France and abroad.

An innovative Thai concept
The Pitaya concept draws its inspiration from the bustling stalls of Bangkok, offering tasty dishes cooked in the wok and prepared to order. To keep the spirit of Thai street stalls, each Pitaya restaurant is equipped with an open kitchen, revealing to customers an authentic culinary show. The atmosphere of each establishment is carefully crafted, merging Thai, industrial and urban style, in a warm and friendly atmosphere.

The Pitaya franchise: an opportunity to seize
Franchise directors, Brice Borderes and Gilles Benard, say their passion for Thai cuisine and their desire to share its culinary treasures with a wide audience was behind their choice of Pitaya. They firmly believe that the inhabitants of Albi will be seduced by the concept, just as they were.

Becoming a Pitaya franchisee offers several key benefits. First of all, the franchise stands out for its original offer: healthy and creative cuisine, prepared from fresh, quality ingredients. Then, the speed of service is a major asset, thanks to the instantaneous preparation of meals in front of the customers. Finally, the brand provides constant support to its franchisees, with local and national communication orchestrated by head office.

Albi and its inhabitants are warmly invited to discover this new Thai street food address! Are you looking to broaden your horizons and are you passionate about catering? Learn how to open a Pitaya franchise today.

This article is originally published on



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